Defy Logic: Melz Owusu

Logic, it’s a beautiful thing. But our Defy Logic brand campaign set out to prove that in order to create the future, we must defy the logic of the past. Using a docu-style approach, we tell stories of those who bring more creativity and equality to the world, using technology to carve out progress.

Throughout their education, Melz Owusu always struggled to identify with the history being taught. We followed Melz as they established the Free Black University – a project to diversity education and redistribute knowledge. Because education should be the most freeing and liberating experience ever.