Defy Logic: Kids Against Plastic

Logic, it’s a beautiful thing. But our Defy Logic brand campaign set out to prove that in order to create the future, we must defy the logic of the past. Using a docu-style approach, we tell stories of those who bring more creativity and equality to the world, using technology to carve out progress.

Single-use plastic pollution threatens the health of our ecosystems. We followed Amy & Ella Meek as they defy oceans of plastic to found Kids Against Plastic, a non-profit that tracks plastic collection and rallies a generation to the cause.