Defy Logic: Nonotak

Logic, it’s a beautiful thing. But our Defy Logic brand campaign set out to prove that in order to create the future, we must defy the logic of the past. Using a docu-style approach, we tell stories of those who bring more creativity and equality to the world, using technology to carve out progress.

We captured Paris-based Nonotak studio as they create immersive experiences with light, sound, and space. Nonotak defies the boundaries between reality and the virtual with mesmerizing sonic and visual installations.