Super Bowl LV Spot
Any brand’s first-ever Super Bowl spot is a biggie. But for Logitech – a brand that’d been all but left for dead – it was huge. We dedicated our 60 seconds of precious air time to the creators, groundbreakers, and makers creating the future by defying the logic of the past. I wrote the script as a poetic call to arms – and Lil Nax X narrated 🤠.
It was a coming out party for an old brand with a new attitude – and we did it all through remote production and a dry January that wouldn’t quit.
Press
“One of the seven best Super Bowl commercials of 2021.”
— Vogue
“The Lil Nas X Super Bowl advert is here and it’s fantastically queer.”
— Pink News
“Lil Nas X talks defying expectations in Logitech’s first-ever super bowl ad.”
— AdWeek
“The ad reveals that when LNX gets earnest, he's a legit inspirational speaker.”
— Billboard
Credits
Creative Leads:
Jonathan Davis, Creative
Michael Walsh Kirwan, Creative + Script
Creative Team:
Chris Perrins, ECD
Eric Flynn, Creative
Angela Lai, Creative
Karl Keily, Creative
Pierre Sponchiado, Creative
Paymon Parsia, Creative Producer
Celeste Diamos, Editor
Production:
Friday’s Films
Flawless Post
TCO London