Super Bowl LV Spot

Any brand’s first-ever Super Bowl spot is a biggie. But for Logitech – a brand that’d been all but left for dead – it was huge. We dedicated our 60 seconds of precious air time to the creators, groundbreakers, and makers creating the future by defying the logic of the past. I wrote the script as a poetic call to arms – and Lil Nax X narrated 🤠.

It was a coming out party for an old brand with a new attitude – and we did it all through remote production and a dry January that wouldn’t quit.

Press

 

“One of the seven best Super Bowl commercials of 2021.”

— Vogue

 

“The Lil Nas X Super Bowl advert is here and it’s fantastically queer.”

— Pink News

“Lil Nas X talks defying expectations in Logitech’s first-ever super bowl ad.”

— AdWeek

 

“The ad reveals that when LNX gets earnest, he's a legit inspirational speaker.”

— Billboard

Credits

Creative Leads:

Jonathan Davis, Creative

Michael Walsh Kirwan, Creative + Script

Creative Team:

Chris Perrins, ECD

Eric Flynn, Creative

Angela Lai, Creative

Karl Keily, Creative

Pierre Sponchiado, Creative

Paymon Parsia, Creative Producer

Celeste Diamos, Editor

Production:

Friday’s Films

Flawless Post

TCO London

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